At easyJet we view ourselves as a responsible European airline. We want to achieve our ambition of becoming Europe’s preferred short-haul airline and in order to do so we are always looking at safer, more sustainable and innovative ways of running things, but place just as much importance on nurturing the well-being and happiness of our people. As we continue along the path of Turning Europe Orange there is no substitute to having a responsible approach. We know that that our success is inextricably linked to the well-being of our customers, our people and the communities in which we operate and work.
Our foremost responsibility is towards the safety of all of our people, from our customers through to our hard working staff both on the ground and onboard our aircraft. This is core to the business and something we communicate on at all times to all our partners and stakeholders, be they European governments, regulators, or other stakeholders central to our business operations and commercial success.
But it is the strength of our people which above all others marks us apart. Their passion, expertise and commitment is at the heart of what we do. Over the past year we have continued to build up connection with our people. We’re evolving and changing the way we communicate to them all across our European operations. In turn, our long-term performance and sustainability are dependent upon their understanding, goodwill and active support so that they continue to improve the experience for our customer.
We believe in the positive contribution flying brings to Europe, particularly during these difficult economic times, and is central to many Europeans’ businesses and way of life. At easyJet we are rightly pursuing our ambitious path towards minimising our environmental footprint both in the air and on the ground. This is central to the ongoing success and sustainable development of the business. Operating across an increasingly environmentally conscious Europe, we can justly lay claim to having one of the youngest and most fuel-efficient fleets around. We are proud of this, and proud of our role in helping shape a greener future for European aviation.
There is little doubt that by continuing to act in a responsible manner this will help us to achieve our ambition of becoming Europe’s preferred short haul airline by making travel easy and affordable and generating market leading returns.